Business & Development

Collection Analysis

In the second year at AMFI I've made, with a group, a Collection Analysis.

I've had to made a possible brand extension based on the analysis of an existing collection of a company given. A brief and concise report of a thorough
analysis presented in a visually relevant way that provides the company in question with informed information about the visual communication of the brand identity in both the physical collection and other brand communications. The brand that was given to us is called 'YAYA'.

After the Collection Analysis, we've made an Production Plan (scroll down to see).

Production Plan

Once the Collection Analysis was completed, we developed a detailed Production Plan for the brand 'YAYA'. The plan outlined a sustainable and commercially viable production strategy, from sourcing and material selection to supplier coordination and cost estimation. It focused on ensuring alignment with the brand's identity while maintaining practicality in the manufacturing process. This comprehensive plan served as a roadmap to bring the brand’s vision to life, ensuring both quality and efficiency.