F.B.C.
Part 1: Insight Deck
In the first part of the Brands & Innovation specialisation, I independently created an Insight Deck designed as a mini magazine. This publication explored the societal shifts and global developments currently shaping our world, focusing particularly on climate anxiety and the evolving role of fashion as a means of resilience. Using trend forecasting methodologies, I identified key drivers and emerging trends that could influence the fashion industry. The Insight Deck combines interviews, articles, and a visual story to bring these insights to life in an engaging and thought-provoking format, setting the stage for future strategic brand development.
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Part 2: Foresight Pitch
In the second part of the Brands & Innovation specialisation, I collaborated with another student to translate our individual research into future scenarios. Building on my research into eco-anxiety and my partner’s exploration of the longing for simplicity and authenticity in today’s digital world, we identified two key drivers of change: resilient society and digital adaptation.
We mapped the driving forces behind these drivers—eco-conscious society, eco-ignorant society, digital rejection, and embracing digitalization—and combined them to create a comprehensive scenario matrix. From these four forces, we developed two rich, detailed scenarios that explored how these dynamics could shape the future of the fashion industry.
We presented these scenarios to O'Neill, offering them a window into possible futures that could inform their strategic direction. At this stage, the brand itself was not yet integrated into the concepts—this integration would come in the final part of the specialisation.
Part 3: Innovation Proposal
The final phase of my specialization focused on transforming research insights and future scenarios into a tangible, strategic concept for O’Neill. This Innovation Proposal was built upon thorough forecasting, brand analysis, and scenario development carried out in the previous phases. The aim was to create a resilient, forward-thinking solution that prepares O’Neill to thrive in an uncertain future while staying true to its core values.
Introducing Endless Exploring
Based on the chosen future scenario and all the insights gathered throughout the project, I designed a comprehensive concept book titled Endless Exploring. This concept envisions O’Neill’s role in 2034 as a brand that empowers adventurers to explore endlessly with confidence and resilience. The proposal integrates innovation, sustainability, and the spirit of discovery—ensuring that O’Neill is ready to meet the challenges and opportunities of tomorrow’s world.
