During the third year of my studies at AMFI Business & Development, I completed the minor Fashion & Marketing Innovation. This 20-week program challenged me to explore and develop innovative marketing strategies within the fashion industry. Through a combination of research, analysis, and creative concept development, I examined the current state of the market, analyzed consumer behavior, and identified strategic opportunities for brands. I then translated these insights into a comprehensive marketing concept, complete with visual identity, communication strategies, and implementation plans. This minor taught me how to connect fashion brands with new cultural communities and trends, while ensuring brand relevance and long-term growth.